James is serial designer and inventor and over the past 30 years or so has been involved in designing media technology delivering high definition LED based display systems to electronic gadgets for the movie industry.
In recent years James and his family moved to Cornwall and have all relished the beach being on their doorstep. James joined Bude Surf Life club and also began surfing and swimming, successfully completing his Beach Life guard training award.
Believing that having the beach on his door step is a wonderful privilege it has opened his eyes to the plastic pollution issues facing the world today.
Both surfers, James met Dave Miller, who challenged him to invent a microfibre filter as well as other inventions to remove microplastic from our environment, leading to the formation of Cleaner Seas Group.
James is a pioneer of “make do & mend” and one of his loves is collecting old motorcycles. You’ll often hear him entertaining the other founders of Cleaner Seas Group, playing his guitar with his wife Heather singing along.